In Profile: Matthew Taylor

| November 26, 2012

MM: Tell us a little about your artistic background.
MT: I was never very artistic as a child. I wasn’t overly exposed to it through my youth and in fact, in high school I blew up the inside of a kiln with one of my clay ‘sculptures’ in art class and was subsequently removed for the rest of semester. After school I travelled overseas quite a bit and found a love and passion for photography. My real appreciation for the arts came when I enrolled in a Bachelor of Photography at Queensland College of Arts. From there I’ve developed a thorough understanding of arts across many mediums but particularly photography.

MM: What mediums do you work within?
MT: Primarily digital photography although I have started to shoot some video.

MM: Do you have a creative process or are you more candid in your approach?
MT: It varies on what I am trying to achieve. If it is a highly styled and composited image then I would like to think I have some sort of method. One constant with all my work is that I have a habit of visualising and refining the image for days before I consider shooting it. I’m not great at sketching my ideas so I usually keep them in my head until I’m ready to shoot.

MM: Who and/or what inspires you? Is there a particular art movement you associate with?
MT: I’m inspired by visual metaphors, simile and puns. I love solving the visual riddles of print ads and even deciphering the meaning of fine art. There are no bounds to what I can draw inspiration from!

MM: How would you describe your style?
MT: I try to create dynamic images that conform to traditional aesthetics while unveiling a concealed message. I like knowing that the viewer gets some sort of satisfaction when they resolve the image.

MM: What are you trying to express through this series? Is there a story?
MT: I wanted to give a humorous take on the tricks that food photographers use to make things look more appealing. Food we see in print ads or on TV is commonly replaced by synthetic materials in order to make the food look more desirable and by juxtaposing these ideas with traditional advertising techniques it becomes a bit of a light-hearted critique on the industry.

MM: Was there anything or anyone that significantly influenced this body of work?
MT: My university lecturer inspired me to focus more on the conceptual facets of my works rather than relying on aesthetics.

MM: What was involved in transforming your initial idea into a tangible product?
Researching just what tricks these guys use and then brainstorming how I can cleverly work them into anti-ads for the product.

MM: What do you hope people take away from this collection?
MT: I hope the images make viewers think about how they are influenced by advertising on a daily basis.

Where can our readers check out more of your work?
My website, Facebook or you can follow me on Twitter @mattygtaylor.

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