In-Profile: Emily McGuire

| June 15, 2015

Emily McGuire ‘Imagine Being Atractive’ 2014 || All images: Supplied

WHO are you?

I’m a sessional academic in undergraduate fashion theory subjects at QUT and I also have my own creative practice as a writer and artist.

WHAT is your work about?

My creative practice broadly focuses on the relationship between fashion and digital culture, and the ways in which this relationship shapes female identity in the 21st century. Specifically, I’m interested in the ways in which fashionable female identity is performed on Tumblr blogs through found fashion imagery and anonymity. These ideas are explored in my recent exhibition, ‘Imagine Being Attractive’.

WHEN did you realise you were in tune with the right side of your brain?

I suppose like a lot of creatives, this began when I was very young. My parents are also very creative and had me attending drawing classes and other workshops from around 8 years old. I decided on a career in the creative industries when I was in high school.

Emily McGuire ‘Attractively Bored’ 2014

WHY do you create?

I have no idea. Perhaps it makes life seem a little more meaningful?

HOW does it happen?

I normally start with a lot of reading – mostly theory and other non-fiction – and a lot of note-taking. I also spend a lot of time on Tumblr! I then start planning and developing creative work that responds to these ideas in a critical and creative way. I think for most people the creative process is not at all linear and there’s lots of backwards and roundabout ways to getting to a desired outcome. Another really important element of my process is receiving critiques from my peers and colleagues to help me further develop my ideas and provide alternate perspectives.

Emily McGuire ‘Textual Analysis’ 2015

Plans for 2015? 

At this stage I’m planning on going to London to get involved with the fashion research community there, as well as publishing my thesis. Eventually, I’ll move on to a PhD.

So we can stay in the loop, what’s your dotcom(s)?


Emily’s solo exhibition Imagine Being Attractive runs until 17 June at Jugglers Art Space in Brisbane’s Fortitude Valley.

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Category: FEATURED, IN PROFILE, Uncategorized

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