Art In The Media: The Skill Set To Stay Ahead

| December 2, 2015
The AM

The AM || Al lmages: By Barber

Words by Courtney Deagon 

WE’VE all heard of FOMO, Fear Of Missing Out. But I’d like to propose a new, and probably more relevant acronym for our time; FOBLB. Fear Of Being Left Behind. Nowadays society moves at such a fast pace, with technologies, media platforms and creative industries booming with new ideas and opportunities every second. It can be hard to keep up with all of the chaos, and to stay relevant; particularly if you’re an artist or other creative trying to run a business. Heaven forbid we be cast into the category with older folk who struggle to enter the internet on their computer machine, defined by an incompetence for all things new. So, what’s a millennial to do?

It is time we faced facts: concepts once thought to be ostentatious luxuries merely written about, like fashion and photography, are now the modern art of this age and, with that, are now becoming more legitimate careers thanks to the wonderful world of blogging/vlogging. With the uprising of all kinds of social media programs comes a stream of avenues to like, share and buy people’s creations, as well as sell our own. In a sense, it’s more personal, while still maintaining a sense of anonymity since the only connection between associates being nothing more than a screen. And with instant access to the world’s most talented artists, it’s no wonder Instagram has been named as the most profitable art platform.

So how can we go about our unique endeavors, and marketing our businesses while still promoting our own sense of self on social media? How do we work to stand out of the crowd if we only seem to be doing what everyone else is doing? Well, we should start by following the examples of those who are leading the way. Take Fashion and Lifestyle Creative Josie Barber, for example. Melbourne based and fashion savvy, Josie is among the underground talent making it big in the wide world of online branding. From looking at her website and Instagram pages, we can see a few things which have no doubt led to her great success as an artist.

Clear Vision

As soon as you visit any of her pages, it’s very clear what she’s all about – fashion and lifestyle. Her website also has ‘Beauty’ and ‘Travel’ features in the header, without causing too much clutter. Her clear vision is amplified by the simplicity of her media pages. When you’re telling the world about yourself, you need to be very clear on who you are, what you believe in, what’s important to you and what your goal is for your work. What is it about your art or product that will help people? What do you want to help people achieve in their lives to make them better? What’s the story behind it? Stories are excellent, because it’s how people learn and remember. And keep this in mind: facts tell, stories sell!

Consistency

“Josie’ refers to her style as “rough luxe”, a casual approach to a sleek, monochromatic style encapsulating nonchalant elegance. All of her photos carry similar styles of posing, colours, filters, and statements. Everything is set in its place on purpose. Being consistent lets people know that you’re confident in who you are, and you know what you are all about and want to share that with the world. Consistency also proves your professionalism and expertise in all things business-related. No one trusts a business which is inconsistent or lacking integrity. Finding and maintaining your own style and voice, while taking into consideration variations in trends and demand, is an excellent skill to have for this industry.

Crisp and User Friendly

The consistency in her photos combined with how easy it is to navigate her website and Instagram just makes me want to know more about who she is, what she does and what she recommends. Why? Because she puts everything I want into the palm of my hands in the simplest way possible for me. She does all of the hard work; designing, editing, researching, and delivering the results to the audience – me – with easy steps to buy or recreate as I please. There is nothing worse than coming to an e-store or digital portfolio to find a cluttered mass of confusion, where you find nothing but links to random places, with no clear sign of how to use the website or where to go. I am instantly turned off looking into them as an artist or business. But a simple, clean and clear use of media makes me feel like buying is oh so easy!

So there you have it, folks. There’s no need to fear the hustle and bustle of blogs, promotions and hashtags galore; keep a clear vision for your own business, be confident in who you are, and go full steam ahead with your dreams for your artistic vocation.

Courtney Deagon is a professional makeup artist in Brisbane who writes and vlogs on all things beauty and fashion.

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Category: ART, FEATURED, Uncategorized

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