THE GUCCI FORMATION

| August 31, 2016

 

GUCCI_ALESSANDRO MICHELLE_MOUSTACHE MAGAZINE

CREATIVE DIRECTOR ALESSANDRO MICHELLE

Words by JO MCTAVISH

GUCCI has long been a leader within luxury brands, and since it genesis in Florence in 1921 it has demonstrated a unique aesthetic, incorporating innovation, creativity and Italian craftsmanship. It has shaped a lifestyle for people around the world, and with Creative Director “Alessandro Michelle’ and their new establishment at Pacific Fair (Gold Coast, Australia) a new architecture for inspiration is forming.

Every artist, brand and space carries a story which evolves to continue with their audience and GUCCI is a pioneer. This unique brand was founded by Guccio Gucci and together with his three sons, he expanded his stores from Florence to Milan and Rome. They survived a material shortage through World War II, expanded to New York City, appealed to Film stars, became an accessory to jet-set travellers and infused their style with Rolls Royce.

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GUCCI PRE-FALL 2016 CAMPAIGN

Since then the GUCCI brand has become not only an idol among luxury accessories but it has paved the way for luxury ready to wear brands. The evolution has seen many progressive moments but one that designed the brand to its current model was the appointment of Creative Director Alessandro Michelle in January 2015.

A youthful injection into a brand that is just like leather, was a bold but successful move. Born in Rome in 1972, Alessandro studied at the prestigious Academy of Costume & Fashion in Rome. With a career that began with Fendi and followed by Tom Ford, “Alessandro’ moved to the Gucci design studio to begin a 12-year tenure within many roles such as; Leather Goods Design Director, Associate to then Creative Director Frida Giannini and in September 2014 he took on the additional role of Creative Director of Richord Ginori – the fine Florentine porcelain brand acquired by Gucci.

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GUCCI’S MEN’S FALL/WINTER 2015-2016 RUNWAY

The unique vision of Alessandro Michelle soon unravelled through GUCCI’s Men’s Fall/Winter 2015 – 16 runway show where he revealed a contemporary new direction for the house, and during the Women’s Fall/Winter 2015-16 runway his full vision became apparent.

The vision of “Alessandro’ now expands beyond the runway, and the focus within the Australasian market is their new store at Pacific Fair Shopping Centre in the Gold Coast. The visionary space at 3,800 square feet showcases a wide collection of women’s and men’s handbags, luggage, shows, jewellery and accessories.

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GUCCI PACIFIC FAIR

For their customer an invitation is set within the store with a mood of discretion, where understated drama is created by surprising and unexpected combination of materials such as Marble polychrome which produce decorative three-dimensional effects on the floors, while being harmoniously integrated with functional cement.

A dreamscape for any admirer of architecture, a juxtaposition of this sort creates opposites that forge a new connection repeatedly throughout; technical, mechanical display units contrasting with the softness of the rich fabrics that adorn the rooms; metal plates with a burnished geometric pattern siting alongside carpets in cherry red and peacock blue and tables of different shapes which offset each other.

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GUCCI PACIFIC FAIR

The concept complements the products offering from the creative director himself, whose GUCCI Pre-fall 2016 collection will be one of the first available in the new space.

It is an overall result of a design that entices, surprises and feels personal to GUCCI. It is a timeless creation, but one that invites a progressive evolution just like the brand and one that Alessandro Michelle welcomes for future collections to adorn.

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Category: FASHION, FEATURED, Uncategorized

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