Investing in a website is a crucial decision to make as online presence plays a vital role in the growth of any business, large or small. The creative design of a business website helps the user decide whether to move forward with the business or move to another website.
Your website is responsible for a strong online presence of your business, which attracts real users and helps you grow it. Users can use your website as a guarantee of authenticity and trustworthiness. If your website does not have a creative layout, you may lose a few customers, leading to financial losses that you will definitely want to ignore.
If you can create a creative website, your website could be your lead generation machine and, therefore, turn your website traffic into quantifiable conversions. You can either create your website on your own if you know how to design a website, or you can also take help from the best web design company in India.
If you are considering building your website, whether on your own or with the help of a custom web design company, you should consider these 10 things before designing your website.
1. Purpose of your website
The first and most important thing to know is: what is the purpose of your website? If you are not clear on this, you may not achieve the goals you want to achieve with your website. For example, if you want to increase the sales of your product through the website but you create irrelevant content, you will fail to reach your audience. It is therefore essential to be clear about your objective and plan your creative website design accordingly.
2. Choose the perfect domain.
Another important thing is to determine your domain name. A domain name is a name that defines your business to the online community. The domain name of the website should justify your business goals or objectives. When you start designing your website, make sure you choose the perfect brand name for your website and check how your domain name ends, i.e., .com, .in, .co, etc. All of these are important to consider when designing your website.
3. Identify your audience/users.
The website you create may be useful to you, but it is not intended for you, but for your audience. They are the ones who will interact with your website. It may seem like a big problem to choose the target audience. I will target “everyone”. Remember the quote “you can’t please everyone”, it’s the same here.
Understand your target audience and design your website buyer persona accordingly. You should not target people who are not relevant to your product, but you should aim to reach the few people who will buy your product, and that is why it is essential to identify your audience.
4. Write original and unique content.
A creative website design is also creative in terms of content. You must have heard that content is king, and it’s true. Successful website design and development is highly dependent on the content you provide through your site. It should relate to your audience and add value to their lives. If you sell a technical product, you can write blogs about how to use the products and how they make buyers' lives easier.
5. SEO-Friendly Code
We discussed in the point above why creating creative website content is important, but what is the point of creating content if google or other search engines don't index it in their search results? This is why SEO is important.
SEO helps rank your website in the SERPs which are free without incurring any additional costs. Incorporating SEO-friendly code when designing your website instructs search engine crawlers by giving them a clear picture of what content on your website should be indexed.
6. Develop a brand strategy
When creating your creative website, it is essential to know how your brand will be recognized and strategize to develop your brand identity so that your business can strengthen its online presence. Branding can include your logo design, website theme template, creative website content, and more. It would help if you tried to be more specific and clearer about what your customers or website visitors think about your business after entering the site.
7. Mobile-Friendly Website Design
According to Statista, more than 6.5 billion people own a smartphone, or more than 83% of the world's population. We know we all rely on mobile for small searches, from finding restaurants near me to investing in bitcoin. At that time, you need to create a website that is mobile-friendly and caters to all device sizes. This means that your website provides the same user experience no matter what device you open it on.
8. Structure the scalability of your website
The mistake most website owners make is focusing on short-term goals and objectives. It is always advisable not to make a decision based on your current needs. There's always a good chance that your website can do a lot more for you than you think, but the mistake you could make is overestimating or underestimating it.
The best thing to do is to avoid single points of failure (SPOF). When designing your website, consider where you will store the collected data, how you will access it, and how often you will back it up.
9. Add a call to action button.
The biggest mistake website owners make when designing a creative website is not knowing where to add a call to action button. The call to action button encourages your customers to connect with your business to understand it better. With the help of the call to action button, you can even invite your visitors to subscribe to your newsletter. This will help you build a strong relationship with your audience.
10. Test your website functionality
We have covered all the important aspects of creating and developing a creative website design. We're at the last, but not the least, point, which is functionality. This step comes when your website design is complete, and now you need to check if your website loads correctly and does not contain broken links. It's important to look at your website from the user's perspective to better understand the issues that need to be fixed.
Final thoughts
Keeping these things in mind while developing your creative website design helps you frame your website better. With the help of a little planning, you can create an impactful website design that attracts users and search engine crawlers.