Ecommerce 101: How does print on demand work?

Ecommerce 101 : Comment fonctionne l'impression à la demande ?

Whether you want to establish your brand or make a living from your creative talents, print on demand (POD) is your best bet. It’s a convenient way to stay profitable and flexible while staying true to your interests or passion.

The good thing is that printing on demand doesn't involve tedious tasks, like shipping items or creating products. You just need to create different templates, print them and earn passive income.

However, before you jump in, it's essential to do some research, such as reading resources similar to Skup's reviews, to be armed with knowledge about e-commerce businesses and print-on-demand. If you're not sure how print on demand works, read on.

What is print on demand and how does it work?

Print on demand is a setup where you work with a reliable supplier of white label products, such as shirts, tote bags, caps, mugs, etc. You then customize these items and sell the final product on an order basis.

Since print-on-demand items are only produced when a customer places an order, there is no need to manage and store inventory. On the contrary, with this system, you only buy items when you have customers for them.

Print on demand is also a great option for those who want to expand their reach and want to do the following:

  • Sell ​​creative assets
  • Monetize online audience
  • Test a business idea

Read reviews that discuss print on demand and similar business models, like Push Button System. This way, you’ll know if print on demand fits your investment goals.

Who is print on demand for?

Compared to other business models, printing on demand is more affordable. You don’t need to invest a huge amount to start your business, making it a low-risk and profitable choice for new entrepreneurs.

How to get started with print on demand?

Thanks to print on demand, it is now easier to build your brand and sell personalized products. To get started, here are some of the things you need to know to be successful:

  • Choose your niche wisely
  • Before starting your print on demand business, you need to select the niche. Although you can choose any niche, it is always wise to do research on the different in-demand products on the market. When researching, look for the latest predictions and emerging trends in print on demand. You can also check out the best-selling items across multiple e-commerce platforms to get more ideas.

  • Create designs
  • Using unique and cool designs is one of the tips to make your products desirable. Before opening your store, create designs for white label products. You can create anything as long as it fits your niche and brand. When designing, keeping your target audience in mind can also help you produce wonderful designs.

  • Create an online store
  • Creating an online store is much easier these days. Countless platforms allow you to use paid or free templates to create your online store in minutes. However, if you have web design skills, you can create your own design to stand out from the rest.

  • Find a reliable print-on-demand provider
  • It is crucial to look for a reliable print on demand provider. Choosing the wrong supplier can affect your credibility or reputation. To find the best supplier, know what items you want to carry in your store. Once this is done, read the reviews of your potential suppliers and compare their offers. Then, based on your preferences, select the one that will be most useful to you.

  • Start marketing
  • After uploading your designs to your store, the next thing to do is to market them. This will allow you to increase traffic and raise awareness of your designs or brand concepts.

    When it comes to marketing, you can consider paying for advertisements to promote your brand to a wider audience. However, if your budget is tight, posting quality content on social media will do the trick. To get the best results, work with influencers who have a lot of followers to get more exposure.

  • Priority on customer service
  • Customer service is essential for any business. Without it, you risk losing more potential and existing customers. If you don't want this to happen, strive to provide excellent customer service. You can do this by answering questions and addressing issues or concerns immediately.


    Conventional e-commerce businesses often require a large initial investment. You also need to take care of shipping and packaging the products. Print on demand is different because you only need an internet connection and a laptop to set up your store and find a trustworthy fulfillment company. So if you want to bring your ideas or designs to life while earning passive income, print on demand is a great option.