How ChatGPT Transforms Marketing Tasks

How ChatGPT is Transforming Marketing Tasks

ChatGPT has been making headlines lately in technology and marketing circles as a buzzword for the future of the Internet and business in general. Many fear that ChatGPT will change the face of the Internet, such as putting search engines like Google out of business and replacing programmers entirely.

Can we harness the power of this new technology and use ChatGPT to make our lives and work easier? Today we look at the impact of ChatGPT on the marketing industry and how savvy marketers can balance the need for human creativity with the data processing capabilities of AI.

What is ChatGPT?

ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot. It is similar to chatbots that make you wait in line to speak to a real person. It is trained by uploading a set of data that it can analyze and it uses that data to create answers based on the questions asked of it.

ChatGPT takes it to the next level. ChatGPT is primarily a chatbot, but the wide variety of human responses and knowledge it has access to shows the potential of AI in many applications. The day when AI can automate and manage almost any task is fast approaching, and smart marketers are already taking advantage of it.

Creating high-quality content

Creating creative, eye-catching content can be time-consuming. Although ChatGPT still has some limitations, it excels at small tasks like creating quick outlines, captions, and ad copy.

The prep work for creating content can now take seconds rather than hours. Although AI-generated articles aren't super engaging or 100% accurate, they can take over all the briefing and preparation work of a content team and automate the entire process. This way, human writers can simply focus on creating quality content.


Speaking of automation, this is where ChatGPT really shines. This program helps automate a lot of manual and mundane marketing tasks, such as generating hashtags, targeted keywords, or finding the perfect stock images to use in your next campaign.

Search engine optimization (SEO) is a key part of any online marketing strategy and ChatGPT can help you with this too.

Refining meta descriptions and optimizing on-site SEO can now be done in seconds. By teaching an AI about SEO best practices, you can give it a series of optimization tasks that can be done instantly.

Customer service

AI is not new to customer service applications. Many businesses use chatbots to triage their support services with FAQs or to direct customers to the right support service. It's similar to the days when you called a company and had to press “1” to get a particular service.

It’s an automated, useful (if done correctly) process that never sleeps, but what can ChatGPT add?

ChatGPT’s advanced AI could truly replace human operators. Instead of having to wait 15+ minutes for a customer service representative to come on the line, ChatGPT could use AI to completely automate the process.

AI has the answers to the most frequently asked questions, the ability to solve problems without any human interaction, and is polite to boot. It is a powerful tool that cannot be ignored. Call centers around the world could potentially be replaced by a single AI on a single server.

Write and check code for errors

One of the most fascinating aspects of ChatGPT is its ability to deal with logic and programming. Developers can now resolve coding issues using ChatGPT. This in itself is nothing new, as most coding text editors can show you where a code error is coming from, but ChatGPT takes it a step further.

It is able to read the code, identify its usage and correct errors. This will save dozens of hours of QA work and allow even novice coders to create programs and automate marketing tasks.

Human supervision

While it's easy to get caught up in the hype that comes with new technologies, we're still a long way from being able to replicate true AI. This is why human experience and the ability to train AI are still needed.

It has already been shown that over-reliance on AI can cause certain problems and ChatGPT is not flawless. The majority of her answers will be consistent and cohesive, but the information she gives is not always 100% accurate. AI can only give answers based on the data it has, and it’s up to human intelligence to fix that.