Social media strategies for building an authentic brand

Les stratégies des médias sociaux au service de la construction d'une marque authentique

In today's world, social media celebrities have a lot of power. This is why many people – and brands – believe they need to emulate these celebrities’ identities to succeed. In reality, anyone can create an authentic brand on social media. However, this requires a unique approach focused on delivering value. In this article, Drive Social Media explains four strategies to achieve this goal and create a brand worth following.

1. Reframe your thoughts

People don't just socialize on social media. Social commerce is also a growing trend, with sales already in the billions each year. Although selling on social media may seem too pushy, you are only bringing valuable products and services to your audience.

Since only a portion of your audience sees your posts, consider that you are trying to cater to more people each time you post about your brand. This simple change in your thinking can help your online business appear more authentic.

2. Find your niche

The quickest way to build an inauthentic brand on social media is to try to please everyone. Don’t get caught up in the celebrity craze on social media. You don’t need a million followers to build a strong brand, as long as the audience you have is engaged, loyal, and loves your brand message. Be authentic in your branding by staying true to your values ​​and building a high-quality community.

3. Show people your reality

Branding authenticity is the top priority of today’s generation. They not only want to see your offerings, but also want to know the names and faces behind the brand. Consider giving your audience a glimpse into the day-to-day process of brand building. By showing them the ups and downs, you humanize your brand and help your audience bond.

4. Let AI technology do the heavy lifting

You can't give all your brand building responsibilities to ChatGPT because you don't want to lose your audience because you look like a robot. However, it's hard to ignore the fact that AI can help you automate certain tasks so you can focus your efforts on content creation.

For example, ChatGPT is excellent for generating new content ideas and discovering emerging trends. Leverage it for what it’s worth, and let it help you determine what new things you should try with your content without sacrificing your authenticity.

Follow best practices to achieve the best possible results

Learning how to sell online is essential to building a strong brand. However, there is no reason for you to do this without authenticity. By following these best practices, you can build a successful brand that generates significant revenue, while maintaining a strong connection with the audience that makes it all possible.

About Drive Social Media

With a mission to triple each partner’s return on investment, Drive Social Media’s highly skilled team delivers industry-leading marketing solutions based on today’s best strategies. Drive Social Media's unique process centers around Marketing Milk, the agency's proprietary ROI tracking platform. Drive has expanded its influence to five U.S. locations and was named to INC’s 500 Fastest Growing Companies in America.