Obtaining a short code is essential for any business wishing to launch an SMS marketing campaign.
A short code is a five or six digit number that allows businesses to send and receive text messages from their customers. Obtaining a dedicated short code for your business is essential to ensure your messages are delivered quickly and securely.
There are two types of short numbers: random numbers and prestige numbers. A random short number is a five or six digit number assigned randomly, while a prestige short number is a personalized number that spells out a specific word or phrase.
Both types of shortcodes have their pros and cons, and choosing between the two depends on your business needs and your budget. In the next paragraphs we will see how to get a short number and what factors to take into consideration.
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What is a speed dial number?
If you're interested in SMS marketing or sending bulk text messages, you've probably heard of short codes. But what is a short number?
In simple terms, a short code is a 5 or 6 digit phone number used to send and receive SMS messages. Short codes are commonly used for mass messaging, SMS marketing, and other types of automated messages.
Short numbers are different from regular telephone numbers in several ways. First of all, they are shorter and easier to remember. Next, they are designed to handle a high volume of messages, making them ideal for mass texting.
When you send a message to a short code, you are usually interacting with an automated system. For example, if you text a keyword to a short code, you may receive an automated response with more information or a link to a website.
Short numbers are often used by businesses and organizations to send messages to their customers or members. For example, a retailer might send SMS messages containing special offers or coupons to customers who sign up for their SMS marketing program.
Overall, shortcodes are a powerful tool for businesses and organizations that want to reach a wide audience through SMS messages. If you want to use shortcodes for your own SMS or messaging marketing needs, there are a few things you need to know.
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Types of Speed Dials
There are several types of short numbers. Each type has its own characteristics that make it suitable for different uses. Here are the four main types of shortcodes:
Dedicated short number
A dedicated short number is a unique five to six digit number rented exclusively by a single business or organization. This type of short code is ideal for businesses that need to send a large number of messages or need specific branding. Dedicated short codes are more expensive than other types of short codes, but they offer more control and flexibility.
Vanity short number
A prestige speed dial number is a personalized speed dial number that spells out a word or phrase. For example, a pizza restaurant can use the short number “PIZZA” to make it easy for customers to remember. Vanity short codes are very useful for branding and marketing, but they can be more expensive than other types of short codes.
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Random short number
A random short code is a five or six digit number assigned by the SMS provider. This type of short number is generally less expensive than other types of short numbers, but it does not offer the same level of tagging or memorability as a vanity short number. Random short numbers are a good option for businesses that don't need a specific number or brand.
Shared short number
A shared short number is a number that is shared by several companies or organizations. This type of short number is more affordable than a dedicated short number, but it can be less reliable and less secure. Shared short codes are a good option for small businesses or organizations that don't need to send a lot of messages.
When choosing a short code, it is important to consider your specific needs and budget. A dedicated short code is ideal for businesses that need a high volume of messages or specific branding, while a shared short code is more affordable and suitable for smaller businesses.
A vanity short number is great for branding and marketing, but it can be more expensive than other types of short numbers. A random short number is a good option if you don't need a specific number or brand.
To use a short code, you will also need to choose a keyword that customers can text to sign up for your messaging program. This keyword should be short, easy to remember and related to your business or organization.
For example, a coffee shop could use the keyword “COFFEE” to make it easier for customers to sign up for their email program.
How to get a speed dial
If you want to use a short number for SMS marketing or other purposes, there are three main ways to get it: rent a short number, register a short number, or use a 10DLC number. Here's what you need to know about each option:
Rent a speed dial
Renting a short code is a popular option for businesses that want to use a short code for SMS marketing.
When you rent a short number, you are essentially renting a number from a service provider. This option is generally less expensive than registering your own short number, but it has some limitations. For example, you may not have full control of the number and may need to share it with other companies.
To rent a short code, you need to work with an SMS aggregator or service provider like Twilio. These companies can help you find available short numbers and set up your SMS campaign.
Register a short number
If you want more control over your short number, you can save it. To do this, you must apply for a number from the Short Numbers Registry and go through an approval procedure. Once your number is approved, you will have exclusive use of it.
Registering a short number can be more expensive than renting, but it gives you more flexibility and control over your SMS campaigns. You'll need to work with an SMS aggregator, like Twilio, to register your number and set up your campaign.
Approval process
Whether you rent or register a short code, you will need to go through an approval process before you can start using it for SMS marketing. This procedure aims to ensure that your SMS campaigns comply with regulations and industry best practices.
The approval process typically involves submitting a request to the Speed Dial Registry and working with an SMS aggregator to set up your campaign.
You will need to provide information about your business, your campaign and your compliance procedures. Once your request is approved, you can start using your speed dial number.
Apart from short codes, you can also use 10DLC numbers for SMS marketing. These numbers are designed for businesses that send a moderate volume of messages and do not need the same level of exclusivity as a short number. To use a 10DLC number, you must work with an SMS aggregator and go through a registration procedure.
Cost of short numbers
When it comes to getting a short code, one of the most important factors to consider is cost. Short codes can be a valuable tool for businesses looking to communicate with their customers through SMS marketing campaigns or other messaging services. However, the cost of renting and maintaining a short code can vary depending on a few key factors.
Setup costs
One of the first costs you may encounter when renting a short code is the set-up cost. This fee is usually charged by the short number provider to cover the initial costs of setting up the number and preparing it for use. Setup fees can range from a few hundred to a few thousand dollars, depending on the vendor and the type of code you're leasing.
Monthly cost
In addition to the installation fee, you will also have to pay a monthly fee for the rental and maintenance of your short number. The monthly cost may vary depending on whether you opt for a random short number or a prestige short number.
Random short numbers are generally less expensive, with monthly costs ranging from $500 to $1,000. Prestige short codes, which let you choose a personalized number spelling out a word or phrase, can be more expensive, with monthly costs ranging from $1,000 to $1,500.
Speed
Speed is another factor that can impact the cost of your short code. Throughput is the number of messages your short code can send and receive per second. Short numbers with higher throughput can process more messages at once, which can be important for businesses with large customer bases or high message volumes. However, high-speed short codes can also be more expensive, with costs ranging from $2,000 to $5,000 per month.
In summary, the cost of renting a short code can vary depending on several factors, including installation fees, monthly cost and speed capabilities. When considering a short code provider, it is important to carefully evaluate the costs and benefits of each option to ensure you are getting the best value for your business.
Supply of short numbers
When it comes to obtaining a short number, several entities are involved in the process. These include SMS software providers, wireless carriers and Iconectiv. Here is an analysis of what each of these entities does in the process of obtaining a short number.
SMS Software Providers
SMS software providers are companies that offer software solutions for sending and receiving text messages. These providers often have partnerships with mobile operators, allowing them to offer short codes as part of their services. If you use an SMS software provider, they will usually handle the short code provisioning process for you.
Wireless carriers
Mobile carriers are the companies that provide mobile phone services to consumers. When it comes to providing short code numbers, wireless carriers are responsible for reviewing and approving short code requests. This procedure can last from a few weeks to a few months, depending on the operator and the complexity of your request.
To request a short number, you must submit a request to each operator you wish to use. The request will usually include information about your business and the types of messages you will send.