For a long time, traditional business models have allowed companies to take efficient actions to increase their turnover. However, the digital age has brought a breath of fresh air to these different perspectives.
In business opinion, the business world has become “volatile, uncertain, complex and ambiguous”. It would now be difficult to predict the linear evolution of economic conditions due to the influence of new technologies. What is the real influence of digitalization on traditional business models? The answer here.
Digital transformations: a growth lever for businesses
Digital transformations offer many opportunities to businesses. On the one hand, they allow significant savings to be made in recruiting staff and developing communication channels. On the other hand, they make it possible to obtain significantly more interesting business opportunities.
The traditional market facing digital challenges
According to the Feved Barometer, online sales and services have exceeded 129 billion euros during the year 2021. In France, around 22.3 million people regularly make online purchases.
These different figures show the place of digital tools in business performance. They also show the preference of many consumers for digital services.
The traditional market, which only takes into account classic sales and communication techniques, is therefore forced to adapt its services in order to reach a constantly evolving target.
Example of successful digitalization in the commerce sector
There are many cases of successful digitalization in the commerce sector across the world. One of the most popular is that of Starbucks, the American coffee giant.
Thanks to the digitalization of processes, as well as the creation of applications, this firm offers its customers the possibility of placing orders online and picking up their coffees. This significantly reduces the waiting time for the service.
The other major example of the integration of digital tools into business services relates to Banks. In recent years, many banks offer 100% virtual services. It is therefore possible for customers (individuals or professionals) to manage their funds and initiate complex procedures online.
Technological innovations: the rise of online service platforms
Technological advances impact businesses in multiple ways. They participate in improving internal communication channels, but also in diversifying their activities through online service platforms.
How are technologies disrupting traditional services?
Like Starbucks, companies have identified the need to offer online services. The manifestation of this trend is the virtual obligation to have efficient websites.
In addition to present the services and of participate in marketing, these sites also allow you to sell services. Internet users can then purchase goods and services in just a few clicks. This approach is therefore different from traditional business models which require physical meetings between companies and their customers.
The case of online bookmakers as an evolution of traditional betting
The betting sector is one of the most representative of the impact of digital technology. For a long time, betting was mainly done in tobacco shops. Thanks to the development of gaming platforms, it is now possible to bet on platforms like that of bookmaker Betclic, a benchmark in the sector.
Beyond diversifying betting possibilities, these platforms are constantly looking for new online games. As a result, they make an essential contribution to the development of the sports betting sector.
The challenges of digitalization for traditional businesses
The integration of digital tools into the functioning of companies requires a profound overhaul of operating processes.
Adapting business strategies to the digital age
From a structural point of view, many companies now use digital tools to optimize communication between employees. This significantly reduces physical meetings and speeds up the decision-making process.
Likewise, apart from the use of the websites mentioned for the sale of services, digital technology offers excellent marketing solutions. In particular, it makes it possible to set up communication strategies adapted to the needs and customer habits.
Considering that around 1 billion Internet users are connected to the internet daily, digital technology allows companies to reach their targets more effectively.
Data protection and security of online transactions
Digital technology is also an excellent data protection tool. Thanks to clouds, servers or private backup systems, companies now have the ability to preserve their sensitive information and protect their financial transactions.
New economic models: collaboration or competition with digital?
Today, digital tools are an integral part of the functioning of the economy. Far from being competitors, they are inseparable from the new economic models of companies.
Case studies of successful integration in traditional sectors
In traditional sectors, digital has made a notable inroad. For example, computer tools now make it possible tooptimize inventory management in warehouses. They also allow factories to effectively manage their production rates and make accurate forecasts of their customers' needs.
The importance of open innovation in a successful transition
Open innovation is the sharing of information between different actors in the same ecosystem. It is of capital importance in the integration of digital tools in businesses because it allows them to benefit from cutting-edge technology tools.
This is all the more important as the use of obsolete tools can cause relatively significant delays in activities.