Micro-videos are short video clips that can be used to quickly deliver information on a wide variety of topics. They're engaging and shareable with today's consumers – who tend to have short attention spans – and they're perfect if you're looking to accomplish a lot in a short time.
A micro-video can be used for many purposes, but one of the best uses is as a quick explanation of concepts that may be difficult to understand. For example, let's say you want to explain what a company does but don't have time to make a full video. In this case, a micro-video can quickly fill in the gaps by offering advice and information on the topic without going into too much detail.
To get the most out of your micro videos, follow these tips:
1. Keep your videos under 3 minutes
Micro-videos should be short and to the point. So make sure to limit your videos to around one or two minutes. You can use longer videos if they offer additional detail, but all of the main content in your micro videos should be under three minutes.
To keep your videos short, make the content concise and on a specific topic. Also keep in mind that longer videos often require a larger production investment. If you're looking for an effortless look, it may be best to opt for a shorter video.
Don’t hesitate to use micro-videos to address concepts that may be problematic for your customers. By providing concise, easy-to-understand explanations, you can help them better understand your brand and what you have to offer, without going overboard.
2. Make your videos mobile-friendly
A great way to ensure your videos are shareable is to make them easy to watch on the go. If you upload micro-video content to social media or your website, check the dimensions of the video before posting it.
Videos have different aspect ratios depending on where they will be viewed. So think about how your videos will appear on each distribution channel before uploading them.
Here are more mobile-friendly tips:
- Shorten your video URL with a link shortening service (examples: Bitly, TinyURL and ShortURL).
- Use annotations to make it easy for viewers to share the video on their favorite social media platform.
- Use a right-aligned image with your video's title and call to action, which will be visible when the viewer zooms in.
3. Use the best screen recording software
Whether you upload your videos to social media or use them for other purposes, they should be of high quality. A great way to do this is to create screen recordings using the best software available.
Most screen recording software will give you essential tools like video length and file size options, but some may also let you adjust other factors like video quality. This is important to keep in mind if you are looking for a professional look.
Micro videos aren't going to require a lot of extra work on your part, so there's no need to pay an excessive amount for extra features that you probably won't use. If you find a reliable and affordable option that meets your needs, go for it!
4. Use different types of video
While short-form videos are great, you can benefit from other types of videos as well. For example, include a mix of how-to videos, Q&As with experts in your industry, and testimonials from happy customers to make sure you cover all the bases.
Here are some other video ideas:
- “Getting-To-Know You” videos that give customers the opportunity to let their guard down and get to know your brand.
- “Outliner” videos that quickly list the details of your value proposition without going too in-depth.
- Quick response videos that allow you to provide real-time information on current events or other trending topics.
The more types of videos you offer, the better. Use these concepts as a starting point and think about what would be most useful for your audience based on where they are in their buying process and what challenges they face.
Diversifying your video content also gives your audience a better idea of the type of valuable content you offer, and it may even encourage them to subscribe.
Micro-video content is not intended to replace full-length video offerings, and is best used as an additional resource for consumers who want bite-sized information. However, if you implement these tips, your micro videos can be an effective tool in your content marketing strategy. They will deliver the kind of value that builds trust, drives engagement and generates sales.