Fashion x Technology: Naim Josefi

| September 13, 2013

Fashion x Technology

Words by Hannah Grumbled

Swedish designer Naim Josefi is stirring up the runway. Blending his aesthetic of elegance and playfulness in innovative ways, he is being compared to iconic designers like Alexander McQueen.

Although his clothes are minimalistic and whimsical, he has the fashion world talking with his debut of the first ever 3D-generated shoe, printed by Materialise. Referencing his background in microbiology, each shoe is anatomical and architectural.


Josefi joined designer Souzan Yusouf to create the Melonia heel; using technology to customise a shoe to fit your feet. First, your foot is scanned to establish its shape, angles, and contours. Then, a 3D model is rendered to fit the exact shape of your foot. Sent to the 3D printer, where the shoes are built layer by layer. Voila! The shoes are ready to be worn instantly.

This brings forth a new possibility for every woman to wear the highest of heels but working with your body, not against it.

Gosh, I love technology.

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Category: FASHION, FEATURED, Uncategorized

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